By Real Korean Foodie
Looking for premium, expertly aged sashimi in Seoul? Skip the tourist spots and head where locals go — Pureunbada (The Blue Sea) inside Noryangjin Fish Market. 🐟 Especially during winter, when yellowtail is in season, Pureunbada offers an unforgettable sashimi experience at a reasonable price.
📍 Location & Basic Information
- Restaurant Name: Pureunbada (google map link)
- Address: 2F, 674 Nodeul-ro, Dongjak-gu, Seoul (Noryangjin Fish Market, Live Fish Section 2-16, 2-17)
- Hours: Weekdays 10:00 AM – 10:00 PM / Weekends 8:00 AM – 10:00 PM
- Phone: +82 2-2254-7282
- Menu Highlights: Premium assorted aged sashimi, yellowtail, red sea bream, flounder, bluefin tuna platter
- Key Features: Online reservation available (via Naver), customizable sashimi thickness, nationwide same-day delivery
🗺 How to Find Pureunbada
- Enter Noryangjin Fish Market through South Gate 3.
- Walk straight until you reach the elevator.
- Take the elevator to the 2nd floor.
- Turn left and find booths 2-16 and 2-17.
🍣 What to Expect: Sashimi Varieties & Tasting Notes
- Yellowtail Sashimi (Bangeo) 🐟
Rich, buttery flavor with a clean, sweet finish. Premium cuts like belly and collar meat melt in your mouth. - Red Sea Bream Sashimi (Chamdome) 🐠
Firm, chewy texture with a subtle sweetness. The scored skin adds extra flavor and depth. - Flounder Thin-Sliced Sashimi (Dodari) 🐟
Refreshingly light and bouncy. Slightly bitter aftertaste enhances the freshness. - Aged Salmon Sashimi 🧡
Smooth and creamy, yet light. The aging process removes any excess oiliness, leaving a clean finish. - Bluefin Tuna Platter 🐟
A full tasting experience: clean-tasting akami, rich chutoro, and meltingly soft otoro.
💡 What Sets Pureunbada Apart
- Uses large premium fish for a thick, satisfying texture.
- Expert aging brings out the natural umami and deep flavor.
- Clear labeling makes it easy for visitors to identify each sashimi type.
- Custom thickness available upon reservation.
📝 Reservation Tips
- Use Naver reservation to avoid long wait times.
- Highly recommended to book especially on weekends and during yellowtail season.
- Specify preferred sashimi thickness or fish types when reserving.
💰 Pricing
Prices vary depending on the number of people and fish types selected. Given the high quality and generous portions, Pureunbada offers excellent value, perfect for groups or families.
🔖 Final Thoughts
If you want to experience true Korean sashimi, expertly aged and served fresh, Pureunbada at Noryangjin Fish Market should be at the top of your list. Especially during winter yellowtail season, it offers a rare and authentic taste of Korea's seafood culture. 🇰🇷🐟
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